SEO (Search Engine Optimization) is a process of increasing your visibility in Search Engine results - in non-tech terms - it helps Google find you when your prospects are searching for what you're doing. I have heard customers speak about SEO (either directly or indirectly) as occasionally"tacky", because when performed badly, its glaringly obvious. You have seen these sites, where the content does not make sense since there are too many keywords"unnaturally" from the text.

So, why do we do SEO?

First, it begins with an understanding of what your prospects are likely to type into a search engine, and then making sure that your site has those keywords naturally during its content. Let's look at a real-world example; if you visit the new grocery store you haven't been to before to locate salsa, where are you going to go? When you believe"Mexican", you are employing keywords to your own thought process. Find the"Mexican" aisle and you will discover lots of salsa options. But note that some brands are in both spots, since they understand that both aisles will entice consumers searching for supper, some may be deliberately looking (Mexican aisle) while others may stumble upon salsa (snack food aisle) while still looking for something different. Your grocery merchants predict this behavior by studying the buying habits of people and the way they search a shop.

Your site is just the same. Good SEO examines the search habits of your prospects and develops a plan to organically attract these prospects to your website, by assisting them locate you. If they're warm leads (prompting their hunt ), you then want to be at the peak of the search results.

Now let's add the component that more than ever before, searches have been done on mobile devices. Since mobile devices have substantially smaller display sizes then laptop/desktop PC's, being ranked higher on the hunt (matching on the screen without scrolling), is a huge advantage.

Search engines are getting smarter about how they interpret key words on your website. They're not just looking for a paragraph with articles containing key words. They're looking at all your articles on your site, including social media along with your blog. seo glasgow need to see consistent important content, not just a static paragraph or two overloaded with keywords and links. What does this mean? Search engine optimization is a journey, not only a destination. It's ongoing, and involves understanding trends, changing algorithms, and always evaluating what could be better.

And at this time, for the intent of this guide, we are just talking about key words (and actually only scratching the surface). Search engine optimization is also about outside links, the anchor text of your outside links, and the quality of connection sources. We have not even touched on that yet.